This rye whiskey was created in collaboration with Rowhouse Spirits and The International Bar's upstairs lounge dubbed "The Service Bar." The inspiration for this design was based from a vintage light-up sign, which was also recreated into a mid-seventies style liquor ad.
The challenge with this project was creating a clean, high-quality label that showed no signs of the lights that broke through the surface of the original sign. In addition, the final output files were prepped for a matte laminate, metalized finish substrate.
